BrokerID

It all started when I was approached by a good friend of mine, Alvin Chandra. We actually met through badminton, and somewhere along the way, I had already built a website for his property office, Atlantis Realty.

One day, Alvin sat me down and started explaining a problem he'd been living with as a property agent. Co-broke groups were flooding his WhatsApp. Finding a listing to co-broke meant scrolling endlessly through WhatsApp groups, hoping you'd catch the right post at the right time. It was messy, inefficient, and frankly exhausting.

That's when it hit us. Why not build an application specifically for co-broking? A dedicated space where agents could see each other's listings, search by property type, filter by specifications, and find the right co-broke partner without the noise.

We moved forward with the idea and built the first version: a focused co-broking platform. Agents could list their properties, browse other agents' listings, and filter by the specifications that mattered, location, price range, property type, and more.

It was clean, purposeful, and solved exactly the problem we set out to fix.

A look at the original mobile app.

A look at the original web platform.

But here's the thing, agents weren't really using it.

We had to step back and ask the harder question: not just what problem does this solve, but why would an agent open this app every single day? A co-broking tool alone wasn't enough of a reason.

That's when the vision shifted. We started thinking bigger.

What if BrokerID became the central hub of being a property agent in Indonesia?

Not just co-broking, but everything an agent needs, all in one place:

• CRM - input and manage your clients, track what they're looking for, store their documents and preferences
• Media management - attach images, videos, and files directly to client records
• Bank products - browse current mortgage offerings and bank representative contacts
• Primary developers - access developer profiles, projects, and collateral in one tap
• And more - the platform keeps growing as new agent needs surface

The goal became clear: make agents so reliant on BrokerID that leaving it behind would mean leaving behind their entire workflow.

Version 2 is now live. It carries the full weight of that expanded vision. The CRM, the co-broking feed, the bank products, the developer directory, all of it.

It's been a long road from a badminton conversation to a full-blown property agent super app. We're proud of how far it's come, and we're even more excited about where it's going.

Here's hoping Version 2 sticks the landing.

The web platform keeps the same familiar design language as Version 1, but grows well beyond co-broking. Agents now get a public agent profile page, a dedicated listing page for their own properties, a primary listing page for developer projects, and a search page to find and connect with other agents.

The mobile app received the largest overhaul. Alongside the refreshed co-broking feed, it now carries the full super-app experience, CRM, client and media management, bank products, and the primary developer directory, all in an agent's pocket.

By Version 2 the app and the website had drifted into two different products. The app was light, clean, and built around Figtree. The website was still a dark landing page with a stock photo hero, written for the co-broking tool we had already moved past.

So I rebuilt the public site as the website of the app. It now uses the same light theme, the same Figtree type, and colour tokens copied straight from the app's own theme, so an agent who lands on brokerid.app sees the product they are about to download. Every phone on the page is a real capture of the current app, never a mock-up.

The home page opens on the problem agents actually live with, listings buried in WhatsApp groups, and sets a group chat beside the same listing inside the app. It then walks through what an agent does in BrokerID: listings, clients and follow ups, bank mortgage products, primary developer projects, and a shareable agent profile, followed by how listings reach buyers on Liat Rumah. Features are laid out like the app's own info cards, not a checklist.

There is also a new co-broke guide with a table of contents that follows the reader, and the agent search, agent profile and listing pages were rebuilt on the app's own screens: the directory reads like the app's lists and now includes every registered agent, the profile mirrors the app's profile tab, and a listing looks like a post in the feed, with the same grey price box. Agent and client names are blurred in these screenshots.

Behind it, every indexable page builds its metadata from one helper, so the canonical URL, the social preview, and the page title always describe the same page. Motion is plain CSS entrances and scroll reveals, with no animation library shipped to public pages.

• React Native + Expo Go - cross-platform mobile development for iOS and Android
• Supabase - authentication, PostgreSQL database, and real-time subscriptions
• Next.js - web frontend with server-side rendering and SEO optimization

My hope is that BrokerID keeps growing far beyond what it is today. There is still so much room to expand, and I want to keep shipping updates that come straight from what agents actually ask for.

The agents are the heart of this platform, and as long as they keep telling us what they need, we will keep building it.